Social Media & Marketing Apprentice

National Apprenticeship Awards

I have developed and discovered a variety of different skills and seen many personal benefits. From my graphic design work and charity fundraising to the email marketing campaigns and social media optimisation I have carried out.

Since I have been a Social Media and Marketing Apprentice with The Travel Visa Company, I have seen my knowledge increase massively, gaining an in-depth knowledge about:

  • Social Media Campaigning
  • HTML / CSS
  • SEO & SEM
  • Collaborative Software
  • Email Marketing
  • Keyword Optimisation
  • Location Aware Content
  • Web and Social Media Analytics
  • Google Adwords
  • Blogging
  • Digital Legislation
  • CRM Systems
  • Graphic and Web Design
  • Stock Control
  • Mobile Optimisation
  • Data Analysis

However, my learning didn’t just come from studying for my level 3 diploma. Working as part of a busy team has allowed me to grow and develop many skills. Being part of weekly meetings within the organisation, as well as arranging and attending meetings with clients and dealing with customers, has boosted my confidence. This has given me the ability to act and conduct myself in a professional manner.

One of my biggest achievements has been designing and creating my first website: ‘coverworks.com’. Seeing the results of my work and learning coming together into one project is an incredibly rewarding feeling especially as prior to my apprenticeship, I had no knowledge about how websites work. I believe that this shows the opportunities that being part of an apprenticeship scheme in a growing business can bring.

You don’t just learn from reading text books and sitting exams, practical experience brings with it new ways to gain knowledge.

While working for The Travel Visa Company I took part in my first ever organised run – The Great Manchester Run. With the support of my friends, family and colleagues, I was able to raise £360.00 and complete the run with a time of 01:00:17.


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Everything you need to know about Thanksgiving!

What is thanksgiving about?

Each year, on the last Thursday in November, the American and Canadian community gather together in their homes to celebrate all they are thankful for.

Traditionally, Thanksgiving is a holiday celebrated to give thanks for the blessing of harvest. It is also important to note that Thanksgiving is thought to be just as important as the Christmas holidays by many Americans and Canadians!

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How is it celebrated?

Macy’s, a popular american department store, organise an annual Thanksgiving Day Parade in New York that is attended by over 3 million people and broadcast live on national television. This a tradition that has continued for over 80 years, won numerous awards and is seen by more than 50 million fans across the world each year!

American football is always a favourite on Thanksgiving. This year the Philadelphia Eagles take on the Detroit Lions (5.30pm GMT / 12.30pm EST) followed by the Carolina Panthers vs the Dallas Cowboys (9.30pm GMT / 4.30pm EST).

And how can we forget the food! Roast turkey with stuffing, potatoes, cranberry sauce, buttered rolls, gravy, green beans, and squash are just some of the delights you can expect to see, likely to be topped off with a cold refreshing beverage and a helping of candied yams or pumpkin pie!

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Origin

The history of Thanksgiving dates back to 1620, when a ship called the Mayflower left Plymouth, England, carrying 102 passengers on an adventure to the New World.  In November 1621, the Pilgrims successfully harvested their first crop of corn, so Governor William Bradford organised a celebratory feast. Both Europeans and Native Americans attended, and it’s now thought of as the first Thanksgiving, lasting three days. In 1846, author Sarah Josepha Hale campaigned for Thanksgiving to be recognised as a national holiday. This campaign lasted 17 years and before the letter she wrote to President Lincoln was successful. In 1863 legislation was passed which established a national holiday of Thanksgiving on the last Thursday of November every year.

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Black Friday

Black Friday lands on the Friday following Thanksgiving. This a day where retailers reduce prices to extreme levels allowing for massive discounts in an effort to increase sales. This has been a huge hit in america for a while and is moving abroad with certain brands based in the UK taking part – kick-starting the holiday shopping season.

Black Friday is a controversial event. Chaos is caused in department stores throughout the country as bargain hunters scramble to get their most desired products before another shopper snaps them up! So it doesn’t come as a surprise that accidents are common.

However, Cyber Monday has started to become a trend in many nations. The first Monday after Thanksgiving sees prices from on-line retailers fall, this obviously being a less stressful way to shop but hurry while stocks last as it has been said that Cyber Monday is becoming more popular than Black Friday!

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America

So if you are thinking of travelling out to america this holiday season you may require an ESTA (Electronic System for Travel Authorization) but don’t worry, you’re in luck! We can help you with your visa/ESTA application!

To find out if you are eligible, or for any more information regarding travelling to the US visit our website:

http://thetravelvisacompany.co.uk/america/

“give thanks for a little and you will find a lot”

Facebook: The Travel Visa Company

Twitter: @thetravelvisa

LinkedIn: The Travel Visa Company

Anything you want to add? Feel free to comment below!