What is it all about?
#MakeInIndia has been trending on twitter for the past week, however, it seems that some people don’t really understand what it is all about…
Make In India is an initiative created by the Government of India to encourage businesses to manufacture their products in India.
This is a massive conference that is held in Mumbai. Here, businesses can exhibit, network and mingle in the hopes of making new and valuable contacts as well as gaining more information about the organisations they are interested in.
There was a wide array of popular and diverse businesses that were featured at the Make In India conference, most notable were: Jaguar Land Rover, Mercedes, Tata, Air India, Boeing, Coca-Cola, Pepsico, Pfizer and many more with rumours of there being 9,00 companies attending!
Why was this created?
This was created as a response to a critical situation in 2013 when the emerging markets bubble had burst in September 2014 by the Indian Prime Minister, Modi.
It was put in place to transform India into a global design and manufacturing hub encouraging: foreign direct investment, new initiatives and national manufacturing. This would involve sectors such as travel and tourism, aviation, construction, space, pharmaceuticals and more!
To start a movement, you need a strategy that inspires, empowers and enables in equal measure. Make in India needed a different kind of campaign: instead of the typical statistics-laden newspaper advertisements, this exercise required messaging that was informative, well-packaged and most importantly, credible.
Mumbai week as come to a close today and you’re probably wondering what happened that was worth knowing about. To begin with:
- President Modi “promised” that India will have 100 million new jobs by 2022.
- India’s GDP is to increase from 15% to 25% in 2022
- 100 smart cities are to be developed to decongest the urban housing scenario
- Vodafone India are to invest in new business initiatives such as a ‘tier-4’ data centre at Airoli
- Jaguar showcased their XE and XJ models
- The VW Ameo is also showcased
- Danish firm universal robots aims to double sales
- 2016 Hyundie i20 was unveiled
- India consider proposals to manufacture F-16 fighter jet
- A new “single table”concept has been brought in to place when considering new proposals
“From profit to progress, friendship to partnership calling the world to #MakeInIndia”