The 27th of September marked the annual celebration of World Tourism Day, an event created by the United Nations World Tourism Organization (UNWTO) which has been around for over 30 years! The aim of the day is to help spread awareness about the importance of tourism and the impacts that it has on different countries all over the world.
This year’s theme was “one billion tourists, one billion opportunities”. With more than one billion tourists travelling the world each year, tourism has become a powerful force and, so far, it has been responsible for 235 million jobs, or one in every 12 jobs worldwide.
“Every time we travel, for whatever reason, we are part of a global movement; a movement that has the power to drive inclusive development, create jobs and build the sustainable societies we want for our future; a movement that builds mutual understanding and can help us safeguard our shared natural and cultural heritage.”
Countries all over the world have taken part in World Tourism Day and contributed to promoting responsible, sustainable and universally accessible tourism. India, for example, gave tourists the opportunity to visit nearly 200 ticketed monuments and museums across the country for free, including the Taj Mahal!
Many tourists and travel enthusiasts took to social media to post and share pictures they had taken using the hashtags #1billiontourists and #WTD2015. Facebook, Twitter and Instagram are all brilliant platforms to get the message across from the UNWTO and are a great way to encourage people to take part in celebrating their cause.
World Tourism Day was celebrated with competitions, giveaways and charitable donations made by many different individuals and businesses all over the world. All of this was done in an effort to increase awareness among the international community of the importance of tourism and its social, cultural, political and economic value.
For more information about World Tourism Day please visit http://wtd.unwto.org/
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